Friday, February 18, 2011

Erkan Coruh's Atelier, July 2010, Milano













































Erkan is having success

the fashion magazines, sites and fashion blogs talks about him and his creations

Be the best designer of Who's on Next 2010,
awarded by Franca Sozzani and Anna Winthour,
gave him international visibility
...and customers are buyng his clothest in the new multibrand  shop of Dolce and Gabbana in Milano, Spiga 2

This changed him a bit.... 
yes,  Erkan is workin harder than before
I saw him awake for days,
tired near sleepin
drinking coffee and smoking cigarettes,
finishing the last clothes for the show,
not exatly finishing… 
creating from new ideas  few hours before the deadline...
listening his crew and giving them orders


On july he asked me taking pictures of his clothes in the place where they work
I said yes,
lets do it

His atelier is white
White floor, white walls, white curtains,white roof
Minimal
An open space where light came in from the wide window
Sometimes, he change the disposition of the few furniture...
going inside everything is different from the last time!
its part of the creative process, 
change, change again , till a satifactory status 

I like stay there 
layed on the couch 
listening the explanations of his esthetic vision
how and why 
they have done theyr choices
the inspiration coming from that
his landmarks 

Elegant, ancient, pure, clean, chic, fresh
the adjective used in our informal speeches 
while an enthusiast and Erkan
describes his skirts, trenchs,
small details 

He  cares about details
Like the coat hangers: made by branchs found in the forest close his place in via malaga,
or the knots of tissue: a characteristic present also in the new woman collection 2011 
he will presents on 1st march during the Milano Fashion Week

Erkan use to be nice
careful of his guests and friends
A warm cup of Turkish tea is a welcome sign,
with tasty biscuits of his country

He is not one of those posers 
acting snobbish and eccentric
just cause he is working in fashion and he is rising
He is a polite guy
as he is strong and hard
when something disappoint him on the work





This is a portrait in colour of my friend Erkan